If we thought about each type of business, we would realize that it would be beneficial for anyone to have an app. Helping the company distribute their products or services, organization, payments, and benefits such as increased business visibility and online traffic, know the trend of customers and have more direct communication with them.
2020 has been a year of many changes. One of them is the increase in cell phone use by people, although in previous years, with the rise of social networks, it had already increased considerably.
Since we entered quarantine, many of our interactions happen on our smartphones, including work, school, social networks, to name a few. So our mobile devices have become indispensable. Likewise, companies must be present on their customers’ phones to survive in this era.
According to a new report from App Annie, Covid-19 has changed consumer behavior forever.
– April, the average user spent almost a third of their waking time on their mobile device: 4.3 hours.
– Consumers spent 25% more on mobile apps than ever before: $50 billion in the first half of the year.
– Mobile commerce accelerated: people spent more time on shopping apps than during the 2019 holidays.
– Mobile ad placements jumped 70% in the first half of the year.
Forbes, August 2020
With all of the above in mind, the answer is simple, if you want your business to grow alongside others, you need to be present where your customers are, and the place is their smartphone!
Mainly, the investment issue is more straightforward than you think; the reality is that an app requires much time to build, but another option is becoming more common, and this is renting one.
In general, the company that rents an app has marketing plans included that help makes your app known to current and potential customers.
The ideal is to create a comprehensive marketing strategy that includes your website and social networks to make it known.
If you are undecided about whom to turn to decide on your business’s digital transformation, contact us, and receive free advice!